Ping-pong by Noise.
The Problem
Noise International specialises in sound design for the ad industry. Our task was to raise their profile with agencies to attract new business, by showcasing their sound design & music capabilities.
The Solution
The solution was the noisiest event possible: a ping-pong tournament at Noise offices. To promote it, we created a unique invitation – a mobile app, DM pack and video that worked as one.
The Results
Of 40 DM packs sent to Sydney agencies, 24 agencies signed up and took part in the tournament – a response rate of 60%. With supporters, nearly 200 people attended. The app has had 16,603 downloads, the video reached 2,300 views in 5 weeks, and Noise attribute 15% of new business in subsequent months directly to the campaign.
Awards
