Secret Training Camp.

The Problem

We needed to drive subscription of the live mobile streaming of the FIFA World Cup for Optus customers.

The Solution

After launching with a TVC showing the Socceroos training, we created an online ‘Secret Training Camp’ as an interactive experience. Visitors to the site were welcomed by a call from Optus ambassador Lucas Neill, who challenged them to solve a series of puzzles within.

The Results

We drove 389,190 unique live streams during the World Cup (target 100,000) - almost 300% over target.

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