Mr Know-it-all.

The Problem

New mobile phones, and new mobile features, are released every week. It’s a cluttered, noisy market.

So when Samsung asked us to help launch their Wave handset, we needed to find a fresh approach.

The Solution

Instead of focusing on a list of features, we focused on one: social media. The Wave aggregates all

your social media into one, user-friendly interface. So you can know more about your friends than ever

before. In fact, if you’re not careful, you may know too much…

The Results

The site attracted over 100,000 unique visits, 21% over target, and over 13,498 personalised videos

were sent. 95% from within Australia.

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