Big Meeting Mug.

The Problem

Optus wanted to offer free virtualization assessments to Chief Information Officers in companies. They may not know the specifics of virtualization or ‘cloud computing’, but CIOs are well aware of its benefits. The hard part is selling it to their Chief Financial Officer, and convincing him to finance the set-up costs – particularly in this economic climate.

The Solution

CIOs are technical people – they’re not necessarily sales people. The Optus assessment outlines in detail the benefits of moving to a virtual system, but they still need to sell it internally. So we gave them a little help – a cheat sheet for the meeting with the CFO, disguised as a mug.

The Results

The Big Meeting Mug has enjoyed a healthy 4.8% response rate, and Optus sales teams are busy setting up appointments. Not bad when you consider that just one sale has the potential to deliver hundreds of thousands of dollars to the bottom line.

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