Pepsi Max Crew.
Last year, our sister agency M&C Saatchi Sports and Entertainment won a pitch for Pepsi
Max's V8 Supercar sponsorship.
The idea was to cause a bit of disruption on the track by merging street art
with V8 racing. They created a team called the Pepsi Max Crew and commissioned
renowned street artists to design different car liveries - which will
be unveiled throughout the year.
For the final part of the season, there is a challenge to the general public to
design the car. That's where the website comes in. It's a place where people
can design their own car skin for the chance to get it on the actual Pepsi
Max Crew V8 Supercar.
Check out all the behind the scenes footage here.
