Optus 'Jetstream Penguin' Facebook Game.
Optus "Jetstream Penguin" Facebook Game from Mark. on Vimeo.
This is a Facebook game we've just created for the Optus "Live Life Without Limits" campaign. It's a short, fun and addictive game for players of ranging skill levels. It harnesses the social nature of Facebook with a running leader board so friends can compare scores. You can play it here: facebook.com/optus?v=app_117517381603053.
Undeniably the last 24 months have seen huge growth in the casual and social gaming market. Casual games have become more accessible to mainstream audiences though Facebook, iPhone and now the iPad. This presents an opportunity for brands that can use this channel to communicate with some very large and passionate audiences.