Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
Our client Google is a Major Partner of the Sydney Gay & Lesbian Mardi Gras, so we’ve just produced a cheeky campaign for Google+ in the lead-up to the event.
The campaign, across press, radio and digital, focuses on two benefits of Google+ for the LGBT community: Circles (controlled sharing) and Hangouts (group video chat).
The Hangouts ad, shown, demonstrates that you can get some honest feedback on your Mardi Gras outfit from up to nine of your friends before flaunting it to the world.
Mark has been working closely with Google engineers recently, conducting a series of acoustic experiments using Google Voice Search for mobile. We were curious to know how the product worked under a range of different conditions.
One experiment took place in the middle of the desert in South Australia, using an Android phone and a pair of satellite dishes called 'parabolic mirrors'.
The other happened at the bottom of the Coral Sea in Queensland – where the Android phone was connected to a special underwater communications device called a 'transducer'.
