Sydney Dogs and Cats Home: Limited Edition Campaign.
The Sydney Dogs and Cats home receives over 4,000 homeless animals a year and is often at full capacity, relying on donations and public awareness to help find new families for thousands of dogs, cats – even a duck. With this in mind, Gavin Mcleod, Josh Rowe and Jason Woelfl created the ‘Limited Edition’ campaign, designed to educate the public on the plight of the animals at the Sydney Dogs and Cats Home, raising both awareness and funds alike.
‘Limited Edition’ comprises of 63 photographs of the Sydney Dogs and Cats Home residents taken by 21 notable Australian photographers. Each of the prints are individual, signed 1 of 1 creations which will be displayed around Sydney train stations across $225,000 worth of AdShel superlites.
With a photography brief to capture the uniqueness of each animal, the results are truly outstanding. The placement of the prints in high traffic train stations creates an outdoor gallery effect where commuters can meet the dogs and cats from the home, and also have a chance to purchase the unique superlites from eBay to raise money for the Home.
Bidding for the prints began last Thursday night at the launch event, which included attendees such as Bondi Vet Dr Chris Brown and TV personality Claire Hooper. The event, hosted by Dr Katrina Warren, raised more than $3,000 for the SDCH on the night with a silent auction and donations.
The full gallery of prints and a behind the scenes video can be viewed on the campaign microsite which also links to the adoption and donation pages of Sydney Dogs and Cats Home.
The following photographers so generously donated their time and skill:
Juli Balla
Toby Burrows
Terence Chin
Michael Corridore
Tamara Dean
Toby Dixon
Marc Gafen
Florian Groehn
Amelia Hawkins
Gary Heery
Jeremy Hudson
Nic Ingram
Ingvar Kenne
Adrian Lander
Tom Luscombe
Jonathan May
Michael Miller
Ruth O'Leary
Andreas Smetana
Adam Taylor
Julian Wolkenstein
