We've just launched Bean Blitz, an addictive Facebook game for Nescafé Gold. Have a go and see if you can line the beans up and grow your Arabica tree by keeping the perfect balance of altitude, sunlight and moisture.
Play it for yourself here.
Warning: it gets addictive, so clear your afternoon.
Mark has been working closely with Google engineers recently, conducting a series of acoustic experiments using Google Voice Search for mobile. We were curious to know how the product worked under a range of different conditions.
One experiment took place in the middle of the desert in South Australia, using an Android phone and a pair of satellite dishes called 'parabolic mirrors'.
Check it out here.
The other happened at the bottom of the Coral Sea in Queensland – where the Android phone was connected to a special underwater communications device called a 'transducer'.
Check it out here.
If you’re as curious as we were, you can watch all the experiments at youtube.com/googlevoicesearch.
And you can follow the Tweets on the hashtag #VoiceSearch.
The Sydney Dogs and Cats home receives over 4,000 homeless animals a year and is often at full capacity, relying on donations and public awareness to help find new families for thousands of dogs, cats – even a duck. With this in mind, Gavin Mcleod, Josh Rowe and Jason Woelfl created the ‘Limited Edition’ campaign, designed to educate the public on the plight of the animals at the Sydney Dogs and Cats Home, raising both awareness and funds alike.
‘Limited Edition’ comprises of 63 photographs of the Sydney Dogs and Cats Home residents taken by 21 notable Australian photographers. Each of the prints are individual, signed 1 of 1 creations which will be displayed around Sydney train stations across $225,000 worth of AdShel superlites.
With a photography brief to capture the uniqueness of each animal, the results are truly outstanding. The placement of the prints in high traffic train stations creates an outdoor gallery effect where commuters can meet the dogs and cats from the home, and also have a chance to purchase the unique superlites from eBay to raise money for the Home.
Bidding for the prints began last Thursday night at the launch event, which included attendees such as Bondi Vet Dr Chris Brown and TV personality Claire Hooper. The event, hosted by Dr Katrina Warren, raised more than $3,000 for the SDCH on the night with a silent auction and donations.
The full gallery of prints and a behind the scenes video can be viewed on the campaign microsite which also links to the adoption and donation pages of Sydney Dogs and Cats Home.
The following photographers so generously donated their time and skill:
Juli Balla
Toby Burrows
Terence Chin
Michael Corridore
Tamara Dean
Toby Dixon
Marc Gafen
Florian Groehn
Amelia Hawkins
Gary Heery
Jeremy Hudson
Nic Ingram
Ingvar Kenne
Adrian Lander
Tom Luscombe
Jonathan May
Michael Miller
Ruth O'Leary
Andreas Smetana
Adam Taylor
Julian Wolkenstein
Mark has created a digital DM campaign to help launch the first annual "Ping-Pong by Noise" inter-agency ping-pong tournament with a bang.
The piece comprises a specially designed iApp (pictured) that enables two players to ping it out via their iPhones on a dinky mini table. The centerpiece of the campaign is a Dean Tirkot-directed web film, shot in the style of a Nike commercial with a comical twist, starring Aussie table tennis legends Paul Pinkewich and Trent Carter.
The ping-pong smash will be held over three consecutive Thursday evening in May and June. The hefty prize pool includes $1,500 for first place, $600 for second and $300 for third, plus a stack of extra Noise-related items and spot prizes for best-dressed. The winners will also take away the priceless Ping Pong trophy and associated glory.
Check out the website for details.
Last year, our sister agency M&C Saatchi Sports and Entertainment won a pitch for Pepsi
Max's V8 Supercar sponsorship.
The idea was to cause a bit of disruption on the track by merging street art
with V8 racing. They created a team called the Pepsi Max Crew and commissioned
renowned street artists to design different car liveries - which will
be unveiled throughout the year.
For the final part of the season, there is a challenge to the general public to
design the car. That's where the website comes in. It's a place where people
can design their own car skin for the chance to get it on the actual Pepsi
Max Crew V8 Supercar.
Check out all the behind the scenes footage here.
