Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
It was a big night for Mark at the ADMA Awards last Friday night.
Not only was our Creative Director, Hamish Stewart, Chair of Creative, but M&C Saatchi/Mark also picked up a swag of awards, winning the Winged Messenger for best direct piece, the David Ogilvy Award for most creative campaign, and 19 gongs including 2 gold and 4 silver.
The agency collected winners across 14 campaigns for 10 different clients, converting an amazing 19 of 20 finalists. (Although the guys who had to lug 20kg of metal onto the plane home weren't too happy!).
Thanks to our amazing staff for this fantastic result, and to all our clients for their bravery.
Congratulations too to our client Sheree Morrison from Qantas Group Loyalty for winning Young Direct Marketer of the Year!
We were asked by Woolworths Everyday Rewards to create an engaging mechanism for people to learn more about the Everyday Rewards program.The team created a simple little game where you catch shopping items to show how easy it is to earn points on your everyday shopping.
The amazing thing was that in 24 hours we had over 200,000 visits to the site, 186,000 people playing the game and over 120,000 entries in the competition!
It's not all work work work. Sometimes it's running until our toenails fall off.
And we love running.
Oh who are we kidding, running is painful. But less painful when you are doing it for a cause. And what better than the The Foxtel Lap; Australia's biggest corporate treadmill challenge, bringing out hundreds of teams across the country to hit the treadmill and raise money for the Murdoch Children’s Research Institute.
That's why we formed a team of hardened Mark professionals to join the M&C Saatchi team and take on the treadmills.
Last year 147,000 laps were run, raising more than $500,000 for research into conditions affecting children.
Like 'the girls and guys at NAKE...I mean MAKE have shown some bare-faced cheek for Come to Work Naked day. They've really displayed their naked ambition around the office and it makes a stark contrast to conventional digital production.'
Well I suppose I better just allude (nude nude nude! sorry.) to the fact that MAKE are quite liberated in their uh..digital production and design approach. At least that's what it looked like when someone sent me the email of several of them posing tastefully behind their office partitions causing me to blow tea out of my nose all over my monitor this morning.